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TOP PERFORMING VIDEOS š„
HOW TO SELL HOT HONEY š
Drizzle This on Anything and Itās Game Over šÆš„
Hook: POV style: āTrying Elijahās Hot Honey on random foods until something ruins my life (in a good way).ā
Script: āHot Honey test: fried chicken ā pizza ā ice cream ā⦠Wait⦠why is this actually amazing? Somebody stop me.ā
This Honey Isnāt Just Sweet⦠It Bites Back.
Hook: Close-up drizzle shot over crispy wings with dramatic crunch B-roll.
Script: āThey told me to try this on wings. I didnāt know honey could burn ā and now I keep putting it on everything.ā
This honey doesnāt just drizzle... it dominates.
Hook: Slow-motion pour shot over unexpected food ā like fried pickles or pepperoni pizza.
Script: āElijahās Hot Honey is sweet, spicy, and lowkey chaotic in the best way. I havenāt eaten normal honey in weeks.ā
āName a food this doesnāt make better. Iāll wait. šÆš„ā
Hook: Montage of hot honey on everything ā toast, fried chicken, goat cheese, ice cream.
Script: āIf itās edible, Iām hitting it with Elijahās Hot Honey. Call it the BeyoncĆ© of condiments.ā
āSweet. Spicy. Slightly unhinged.ā
Hook: POV of first-time taste test ā instant wide eyes, slow nod, immediate second bite.
Script: āElijahās Hot Honey has no business being this good. I put it on my grilled cheese and nearly blacked out.ā
HOW TO SELL BBQ BUNDLE š¤
The BBQ Bundle Thatās Gonna Ruin Store-Bought Sauce For You
Hook: Backyard grilling setup ā casual family cookout ā āWhat is this sauce?!ā
Script: āTried the Elijahās BBQ Bundle at our weekend cookout and now the whole familyās addicted. Itās smoky, sweet, spicy ā and totally ruined every other bottle in the fridge.ā
This BBQ sauce makes me feel like I have a smoker... and a Southern grandma.
Hook: Backyard grilling, dramatic before/after shots of sauce transformation.
Script: āI just used Elijahās BBQ Bundle on ribs and my neighbors clapped when I walked outside.ā
Your dadās favorite BBQ sauce just got benched.
Hook: Satirical āfamily BBQ taste testā with reactions from different ages.
Script: āElijahās BBQ Bundle is what happens when flavor grows up. Sorry Dad, your Kraft isnāt cutting it anymore.ā
We bottled summer. And then added heat.
Hook: Glorious B-roll of burgers, wings, corn on the cob ā lathered in Elijahās.
Script: āThis isnāt just BBQ sauce ā itās a personality. Itās a vibe. Itās a cookout in a bottle.ā
If youāre not using this at your cookout, uninvite me.
Hook: Quick cuts of sad, dry grilled food vs. Elijahās-dripped versions.
Script: āElijahās BBQ Bundle fixed my dry chicken and my seasonal depression. Coincidence? I think not.ā
HOW TO SELL BEEF JERKY TRIO š„©
One Bag. Three Meats. Zero Survivors. š
Hook: Use dramatic music and "epic taste test" style edits.
Script: āWe tried Elijahās Jerky Trio thinking it was just another snack. 30 seconds later? The bagās gone, our mouths are on fire, and we have no regrets.ā
3 Jerky Flavors Walk Into a Barā¦
Hook: Use a humorous ātaste-test bar fightā metaphor.
Script: āMild starts off chill. Medium throws a punch. And Xtreme? Xtreme finishes it. The Jerky Trio is not for the weak.ā
I bought this as a snack. I finished it as a changed person.
Hook: āBefore vs. afterā style split screen ā normal face ā stunned/sweating/tongue out.
Script: āElijahās Jerky Trio isnāt a snack. Itās an experience. A mouth journey. A full send.ā
It starts as jerky. It ends as a full-blown obsession.
Hook: Unboxing ā immediate first bite ā hoarding energy kicks in.
Script: āTried one piece of Elijahās jerky and now Iām guarding it like it's my retirement fund.ā
Elijah's Xtreme Jerky Trio isnāt a snack. Itās an experience. A mouth journey. A full send.ā
Mild was chill. Medium was cute. Xtreme? That one fought back.
Hook: Dramatic slow zoom on face after trying Xtreme flavor.
Script: āElijahās Jerky Trio is basically a trust exercise for your mouth. One bite in and youāll know if youāre built for this.ā
HOW TO SELL THE HOT SAUCE SAMPLE SET š„
I Tried the Worldās Hottest Hot Sauce and Instantly Regretted It
Hook: Begin with a dramatic close-up of someone hesitating before tasting the sauce.
Script: āThey said it was the hottest. I didn't believe them. One drop of Elijahās Xtreme, and... well, see for yourself.ā
Can You Handle the Heat? #XtremeChallenge
Hook: Challenge viewers to try Elijah's Xtreme and record their reactions.
Script: āThink youāre tough? Take the #XtremeChallenge. One drop, no water for 5 minutes. Tag us with your reaction!ā
Hot Sauce Roulette: One is Mild, One is Elijahās Xtreme
Hook: Set up a game where participants choose between two identical-looking sauces.
Script: āTwo sauces, one mild, one Elijahās Xtreme. Who's getting the heat? Let's spin the wheel!ā
Cooking with Fire: Spicy Mac & Cheese Upgrade
Hook: Show a regular mac & cheese dish, then transform it with Elijah's Xtreme.
Script: āBored of bland mac & cheese? Let's kick it up a notch with Elijahās Xtreme. Warning: Not for the faint-hearted.ā
Behind the Burn: The Story of Elijahās Xtreme
Hook: Share the father-son origin story of the brand.
Script: āFrom a backyard garden to award-winning sauces, discover how a father and son turned up the heat in the hot sauce world.ā
Elijahās Xtreme vs. The Reaper: Which is Hotter?
Hook: Compare Elijah's Xtreme to other known hot sauces.
Script: āWe put Elijahās Xtreme head-to-head with the Carolina Reaper. Who will reign supreme in the heat battle?ā
Spicy Prank Gone Wrong with Elijahās Xtreme
Hook: Set up a prank where someone unsuspectingly tries the sauce.
Script: āThought it was just regular ketchup... until the burn kicked in. Watch this spicy prank unfold!ā
Top 5 Foods That Pair Perfectly with Elijahās Xtreme
Hook: Showcase delicious dishes enhanced by the sauce.
Script: āFrom wings to tacos, here are the top 5 foods that go from good to great with a dash of Elijahās Xtreme.ā
Elijahās Xtreme Taste Test: Can You Handle It?
Hook: Invite friends or influencers to try the sauce and record their reactions.
Script: āWe gave them a taste of Elijahās Xtreme. Their reactions? Priceless. Think you can handle it?ā
The Science Behind the Spice: What Makes Elijahās Xtreme So Hot?
Hook: Dive into the ingredients and Scoville units.
Script: āEver wondered why Elijahās Xtreme packs such a punch? Letās break down the science of the spice.ā
BONUS SCRIPTS š¶ļø
Top 5 Foods That Pair Perfectly with Elijahās Xtreme
Hook: Showcase delicious dishes enhanced by the sauce.
Script: āFrom wings to tacos, here are the top 5 foods that go from good to great with a dash of Elijahās Xtreme.ā
Elijahās Xtreme Taste Test: Can You Handle It?
Hook: Invite friends or influencers to try the sauce and record their reactions.
Script: āWe gave them a taste of Elijahās Xtreme. Their reactions? Priceless. Think you can handle it?ā
The Science Behind the Spice: What Makes Elijahās Xtreme So Hot?
Hook: Dive into the ingredients and Scoville units.
Script: āEver wondered why Elijahās Xtreme packs such a punch? Letās break down the science of the spice.ā
Gringo Tries Real Hot Sauce⦠Instantly Regrets His Life Choices
Hook: POV style reaction ā clearly someone new to extreme spice.
Script: āPOV: You thought āa little spicyā meant Taco Bell fire sauce. Elijahās Xtreme said: Bless your heart. š¶ļøš„šā
When Your Gringo Friend Says They āLove Spicy Food
Hook: Use a meme-style voiceover or duet format.
Script: āYou ever meet someone who calls pepperoni ātoo spicyā? Yeah, we gave him Elijahās Xtreme. His soul left his body.ā
Gringo Taste Test Gone Wrong: Elijahās Edition
Hook: Dramatic cut from bite ā instant panic reaction.
Script: āMy friend said, āHow hot could beef jerky be?ā Now heās crying into a glass of oat milk and googling mouth surgery.ā
Meanwhile, Somewhere in the Suburbsā¦
Hook: Calm kitchen aesthetic ā panic sets in after a drizzle.
Script: āShe said she wanted to try āsomething exoticā so I gave her Elijahās Hot Honey. She thought it was maple syrup with ambition.ā