WHAT WORKS:
LEADERBOARD 🏆
@thomas.ruster
Followers: 206.85k
🥇 $9K+ GMV
@joshuaasergent
Followers: 49.11k
🥈 $6.1K GMV
@239calabriapizza
Followers: 2.74k
🥉 $6K GMV
TOP PERFORMING VIDEOS 🎥
HOW TO SELL HOT HONEY 🐝
Drizzle This on Anything and It’s Game Over 🍯🔥
Hook: POV style: “Trying Elijah’s Hot Honey on random foods until something ruins my life (in a good way).”
Script: “Hot Honey test: fried chicken ✅ pizza ✅ ice cream ❗… Wait… why is this actually amazing? Somebody stop me.”
This Honey Isn’t Just Sweet… It Bites Back.
Hook: Close-up drizzle shot over crispy wings with dramatic crunch B-roll.
Script: “They told me to try this on wings. I didn’t know honey could burn — and now I keep putting it on everything.”
This honey doesn’t just drizzle... it dominates.
Hook: Slow-motion pour shot over unexpected food — like fried pickles or pepperoni pizza.
Script: “Elijah’s Hot Honey is sweet, spicy, and lowkey chaotic in the best way. I haven’t eaten normal honey in weeks.”
“Name a food this doesn’t make better. I’ll wait. 🍯🔥”
Hook: Montage of hot honey on everything — toast, fried chicken, goat cheese, ice cream.
Script: “If it’s edible, I’m hitting it with Elijah’s Hot Honey. Call it the Beyoncé of condiments.”
“Sweet. Spicy. Slightly unhinged.”
Hook: POV of first-time taste test → instant wide eyes, slow nod, immediate second bite.
Script: “Elijah’s Hot Honey has no business being this good. I put it on my grilled cheese and nearly blacked out.”
HOW TO SELL BBQ BUNDLE 🤠
The BBQ Bundle That’s Gonna Ruin Store-Bought Sauce For You
Hook: Backyard grilling setup → casual family cookout → “What is this sauce?!”
Script: “Tried the Elijah’s BBQ Bundle at our weekend cookout and now the whole family’s addicted. It’s smoky, sweet, spicy — and totally ruined every other bottle in the fridge.”
This BBQ sauce makes me feel like I have a smoker... and a Southern grandma.
Hook: Backyard grilling, dramatic before/after shots of sauce transformation.
Script: “I just used Elijah’s BBQ Bundle on ribs and my neighbors clapped when I walked outside.”
Your dad’s favorite BBQ sauce just got benched.
Hook: Satirical “family BBQ taste test” with reactions from different ages.
Script: “Elijah’s BBQ Bundle is what happens when flavor grows up. Sorry Dad, your Kraft isn’t cutting it anymore.”
We bottled summer. And then added heat.
Hook: Glorious B-roll of burgers, wings, corn on the cob → lathered in Elijah’s.
Script: “This isn’t just BBQ sauce — it’s a personality. It’s a vibe. It’s a cookout in a bottle.”
If you’re not using this at your cookout, uninvite me.
Hook: Quick cuts of sad, dry grilled food vs. Elijah’s-dripped versions.
Script: “Elijah’s BBQ Bundle fixed my dry chicken and my seasonal depression. Coincidence? I think not.”
HOW TO SELL BEEF JERKY TRIO 🥩
One Bag. Three Meats. Zero Survivors. 💀
Hook: Use dramatic music and "epic taste test" style edits.
Script: “We tried Elijah’s Jerky Trio thinking it was just another snack. 30 seconds later? The bag’s gone, our mouths are on fire, and we have no regrets.”
3 Jerky Flavors Walk Into a Bar…
Hook: Use a humorous “taste-test bar fight” metaphor.
Script: “Mild starts off chill. Medium throws a punch. And Xtreme? Xtreme finishes it. The Jerky Trio is not for the weak.”
I bought this as a snack. I finished it as a changed person.
Hook: “Before vs. after” style split screen — normal face → stunned/sweating/tongue out.
Script: “Elijah’s Jerky Trio isn’t a snack. It’s an experience. A mouth journey. A full send.”
It starts as jerky. It ends as a full-blown obsession.
Hook: Unboxing → immediate first bite → hoarding energy kicks in.
Script: “Tried one piece of Elijah’s jerky and now I’m guarding it like it's my retirement fund.”
Elijah's Xtreme Jerky Trio isn’t a snack. It’s an experience. A mouth journey. A full send.”
Mild was chill. Medium was cute. Xtreme? That one fought back.
Hook: Dramatic slow zoom on face after trying Xtreme flavor.
Script: “Elijah’s Jerky Trio is basically a trust exercise for your mouth. One bite in and you’ll know if you’re built for this.”
HOW TO SELL THE HOT SAUCE SAMPLE SET 🔥
I Tried the World’s Hottest Hot Sauce and Instantly Regretted It
Hook: Begin with a dramatic close-up of someone hesitating before tasting the sauce.
Script: “They said it was the hottest. I didn't believe them. One drop of Elijah’s Xtreme, and... well, see for yourself.”
Can You Handle the Heat? #XtremeChallenge
Hook: Challenge viewers to try Elijah's Xtreme and record their reactions.
Script: “Think you’re tough? Take the #XtremeChallenge. One drop, no water for 5 minutes. Tag us with your reaction!”
Hot Sauce Roulette: One is Mild, One is Elijah’s Xtreme
Hook: Set up a game where participants choose between two identical-looking sauces.
Script: “Two sauces, one mild, one Elijah’s Xtreme. Who's getting the heat? Let's spin the wheel!”
Cooking with Fire: Spicy Mac & Cheese Upgrade
Hook: Show a regular mac & cheese dish, then transform it with Elijah's Xtreme.
Script: “Bored of bland mac & cheese? Let's kick it up a notch with Elijah’s Xtreme. Warning: Not for the faint-hearted.”
Behind the Burn: The Story of Elijah’s Xtreme
Hook: Share the father-son origin story of the brand.
Script: “From a backyard garden to award-winning sauces, discover how a father and son turned up the heat in the hot sauce world.”
Elijah’s Xtreme vs. The Reaper: Which is Hotter?
Hook: Compare Elijah's Xtreme to other known hot sauces.
Script: “We put Elijah’s Xtreme head-to-head with the Carolina Reaper. Who will reign supreme in the heat battle?”
Spicy Prank Gone Wrong with Elijah’s Xtreme
Hook: Set up a prank where someone unsuspectingly tries the sauce.
Script: “Thought it was just regular ketchup... until the burn kicked in. Watch this spicy prank unfold!”
Top 5 Foods That Pair Perfectly with Elijah’s Xtreme
Hook: Showcase delicious dishes enhanced by the sauce.
Script: “From wings to tacos, here are the top 5 foods that go from good to great with a dash of Elijah’s Xtreme.”
Elijah’s Xtreme Taste Test: Can You Handle It?
Hook: Invite friends or influencers to try the sauce and record their reactions.
Script: “We gave them a taste of Elijah’s Xtreme. Their reactions? Priceless. Think you can handle it?”
The Science Behind the Spice: What Makes Elijah’s Xtreme So Hot?
Hook: Dive into the ingredients and Scoville units.
Script: “Ever wondered why Elijah’s Xtreme packs such a punch? Let’s break down the science of the spice.”
BONUS SCRIPTS 🌶️
Top 5 Foods That Pair Perfectly with Elijah’s Xtreme
Hook: Showcase delicious dishes enhanced by the sauce.
Script: “From wings to tacos, here are the top 5 foods that go from good to great with a dash of Elijah’s Xtreme.”
Elijah’s Xtreme Taste Test: Can You Handle It?
Hook: Invite friends or influencers to try the sauce and record their reactions.
Script: “We gave them a taste of Elijah’s Xtreme. Their reactions? Priceless. Think you can handle it?”
The Science Behind the Spice: What Makes Elijah’s Xtreme So Hot?
Hook: Dive into the ingredients and Scoville units.
Script: “Ever wondered why Elijah’s Xtreme packs such a punch? Let’s break down the science of the spice.”
Gringo Tries Real Hot Sauce… Instantly Regrets His Life Choices
Hook: POV style reaction — clearly someone new to extreme spice.
Script: “POV: You thought ‘a little spicy’ meant Taco Bell fire sauce. Elijah’s Xtreme said: Bless your heart. 🌶️🔥💀”
When Your Gringo Friend Says They ‘Love Spicy Food
Hook: Use a meme-style voiceover or duet format.
Script: “You ever meet someone who calls pepperoni ‘too spicy’? Yeah, we gave him Elijah’s Xtreme. His soul left his body.”
Gringo Taste Test Gone Wrong: Elijah’s Edition
Hook: Dramatic cut from bite → instant panic reaction.
Script: “My friend said, ‘How hot could beef jerky be?’ Now he’s crying into a glass of oat milk and googling mouth surgery.”
Meanwhile, Somewhere in the Suburbs…
Hook: Calm kitchen aesthetic → panic sets in after a drizzle.
Script: “She said she wanted to try ‘something exotic’ so I gave her Elijah’s Hot Honey. She thought it was maple syrup with ambition.”
